As a business, new or pre-existing, digital or physical, you will likely deem it necessary in this digitally dominated market to expand your avenues of opportunity. It is a very sensible decision, what with all the online commerce and focus, to bring into being a shining port of contact to the public in the digital space. And, having concluded deliberation on that course of action, you have thought about using our services. But why? Why would you, when you know so little about the method of our practice? Again, very sensible. So we thought it best to allay those concerns and quandaries, by providing a glimpse behind the curtain, to see how the chocolate is made, so to speak. There is reason in the method. And so here is an insight into our method.
Where We Start
We start where anyone starts, with an idea. These aren’t always ours, in fact, many times they’re not. Our clients often come to us with an idea of what they want, what their brand needs. Nobody knows a brand better than itself. And, assuming they did not also come to us for our rebranding services, they know what will and won’t work for their business. So we first engage in a consultation with them, they inform us of their needs and wants, and we pitch to them ideas that satisfy and often times exceed their needs. We discuss the size and scope of the website they want, their goals for it moving forward, and the competition they want to overcome. This is the idea we begin with, we take these concepts and then begin sculpting and chiselling them into tangible matter.
Actualizing the Idea
Now we have it. The parameters have been established. The roadmap drawn. And now, using our custom-built website design software, the artisans begin to fashion them into works of art. Though architecture is perhaps more apt a term. For it is not merely aesthetic radiance that the artisans aim for. As much akin to architecture, whilst beauty is a paramount goal, it must be intuitive and functional in every aspect of those words. If it does not meet the needs of the business AND the customers, for what purpose is the visual appeal? A masterpiece should not be sequestered away, stale, and dusty. It should be for people to see. And so we ensure that the responsive practicality of the site keeps and brings visitors and customers so as to engage with the workings of your site.
Once the sculpting and fashioning has commenced, we reinforce the foundations and frameworks with data-driven design choices. For each website, we have a comprehensive knowledge of what does and doesn’t work. That’s not to say that we don’t hit just shy of the mark in the initial building. From the moment it’s launched, we monitor every aspect and use advanced analytics to see what is and isn’t working with your user-base. And promptly make the changes and adjustments necessary to optimise both the site and the conversion of those visitors into customers.
Attracting the Audience
Of course, the visual fidelity of the website is not only want or need of the client. They would make for a poor businesses in that case, and much more suited to art commissions and collections. They have the need and desire to serve their customers with an excellent product and attract new ones. This is difficult in the digital space for one not so familiar with the territory or its rules and customs. And so, could miss out on the opportunities to integrate marketing methods into the very fabric of the product through various means, such as SEO. Depending on what package or subscription they have chosen, or constructed through our consultation, we also begin our campaign layout for marketing and advertising the website. This can include, social media creation and promotion, collaboration with influencers on these social media platforms, and PR media outreach and events. We construct a multitude of signs and billboards within the digital space to draw those much coveted eyes to your platform and therefore its products.
Refine, Refine, Refine
Our product, your platform, is thus now out in the open. And people are flocking in to see what you have to offer. This is where we can see, through the use of our analytics and data, which you will also have access to, where these people are going and what they’re doing. We can see what parts of the site are performing as required and expected and which parts are not. This is where, without depriving your visitors and customers access to your website, we chisel away at, and smooth out the bumps and foibles that are either impairing or failing to attract your visitors and customers’ attention. We want to make sure that the engagement and retention are as high as possible. Solving this may result in more signposting of things you want increased interaction with, or altering aspects of the layout or presentation to draw and encourage the visitors to where you want them to go. The care-taking of a website is an ongoing process, on the assumption you wish for it to grow and adapt alongside the online space in which it sits. Depending on what package you choose, we can provide all the services required for this. Ensuring your website’s long-term growth and prosperity.
A simple process, it may seem, for it is a process easy to learn yet hard to master. That is why our clients pay a measured premium for our expertise. The service we provide, handcrafted and comprehensive, affords you the peace of mind of knowing that you’ve chosen the best option to enhance and maximize this avenue of your business. We take great pride in the results we offer. And to ensure your certainty, we invite you to join us for a consultation on exactly what we have to offer. If you’re still not ready for a consultation yet, please peruse our selection of packages and bundles on the services we offer for more extensive and comprehensive understanding of what we here at QuantumPixel have to offer. And as always, thank you for, at least in part, joining us on our journey to bring bespoke quality to the digital space.
Ready to Build?
We invite you to book a consultation to discuss how we can build your online presence, or explore our packages to understand our offerings in depth.
Thank you for, at least in part, joining us on our journey to bring bespoke quality to the digital space.